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Smartwatch vs Apple Watch: which is the better buy?

Smartwatch vs Apple Watch, on price: Right now Smartwatch and Apple Watch are priced about the same in the UK (from £16 and £13). On price alone it's a close call, so pick on the features you care about, then let GiftWit find the lowest live price on whichever you choose.

Smartwatch

Cheapest live£16
Typical price£23
Listings tracked24
Bluetooth Smart Watch Call Fitness Tracker Men Women Heart Rate Blood Pressure
Bluetooth Smart Watch Call Fitness Tracker Men Women Heart Rate Blood
£13
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Apple Watch

Cheapest live£13
Typical price£30
Listings tracked24
Genuine Apple Watch Sport Band, Starlight 41mm, M/L and S/M *BRAND NEW SEALED*
Genuine Apple Watch Sport Band, Starlight 41mm, M/L and S/M *BRAND NE
£12
 All Apple Watch prices →
Am I overpaying? Best Smartwatch deals Best Apple Watch deals

GiftWit compares Smartwatch and Apple Watch on live UK price, the one thing we can verify honestly. We don't invent spec or quality claims. Prices update continuously; as an affiliate we may earn a commission at no extra cost to you.