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Fitbit vs Apple Watch: which is the better buy?

Fitbit vs Apple Watch, on price: On price, Apple Watch is the better-value buy in the UK right now: from £13, about £6 less than Fitbit (from £19). If the two are otherwise close for what you need, Apple Watch wins on cost.

Fitbit

Cheapest live£19
Typical price£42
Listings tracked24
New Fitbit Inspire HR Fitness Tracker Health Heart Rate/sleep Monitor
New Fitbit Inspire HR Fitness Tracker Health Heart Rate/sleep Monitor
£18
 All Fitbit prices →

Apple Watch

Cheapest live£13
Typical price£30
Listings tracked24
Genuine Apple Watch Sport Band, Starlight 41mm, M/L and S/M *BRAND NEW SEALED*
Genuine Apple Watch Sport Band, Starlight 41mm, M/L and S/M *BRAND NE
£12
 All Apple Watch prices →
Am I overpaying? Best Fitbit deals Best Apple Watch deals

GiftWit compares Fitbit and Apple Watch on live UK price, the one thing we can verify honestly. We don't invent spec or quality claims. Prices update continuously; as an affiliate we may earn a commission at no extra cost to you.