Home › Compare › Apple Watch vs Fitbit

Apple Watch vs Fitbit: which is the better buy?

Apple Watch vs Fitbit, on price: Right now Apple Watch and Fitbit are priced about the same in the UK (from £20 and £19). On price alone it's a close call, so pick on the features you care about, then let GiftWit find the lowest live price on whichever you choose.

Apple Watch

Cheapest live£20
Typical price£40
Listings tracked24
OFFICIAL GENUINE APPLE WATCH 38MM 40MM 41MM 42MM SPORT BAND STRAP STARLIGHT NEW
OFFICIAL GENUINE APPLE WATCH 38MM 40MM 41MM 42MM SPORT BAND STRAP STAR
£13
 All Apple Watch prices →

Fitbit

Cheapest live£19
Typical price£50
Listings tracked24
new Fit@bit Smart Watch Activity Fitness Tracker Watches Heart Rate Monitor UK
new Fit@bit Smart Watch Activity Fitness Tracker Watches Heart Rate Mo
£16
 All Fitbit prices →
Am I overpaying? Best Apple Watch deals Best Fitbit deals

GiftWit compares Apple Watch and Fitbit on live UK price, the one thing we can verify honestly. We don't invent spec or quality claims. Prices update continuously; as an affiliate we may earn a commission at no extra cost to you.