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Apple Watch vs Fitbit: which is the better buy?

Apple Watch vs Fitbit, on price: On price, Apple Watch is the better-value buy in the UK right now: from £13, about £6 less than Fitbit (from £19). If the two are otherwise close for what you need, Apple Watch wins on cost.

Apple Watch

Cheapest live£13
Typical price£30
Listings tracked24
Genuine Apple Watch Sport Band, Starlight 41mm, M/L and S/M *BRAND NEW SEALED*
Genuine Apple Watch Sport Band, Starlight 41mm, M/L and S/M *BRAND NE
£12
 All Apple Watch prices →

Fitbit

Cheapest live£19
Typical price£42
Listings tracked24
New Fitbit Inspire HR Fitness Tracker Health Heart Rate/sleep Monitor
New Fitbit Inspire HR Fitness Tracker Health Heart Rate/sleep Monitor
£18
 All Fitbit prices →
Am I overpaying? Best Apple Watch deals Best Fitbit deals

GiftWit compares Apple Watch and Fitbit on live UK price, the one thing we can verify honestly. We don't invent spec or quality claims. Prices update continuously; as an affiliate we may earn a commission at no extra cost to you.